By Emma Lester-Devitt, Managing Partner & Co-Founder
expert helping customers choose a mobile phone in tech store

At Tribe Connect, we're passionate about building connections – and in today's retail world, that includes fostering connections between brands and their shoppers throughout the enhanced shopper journey. Technology has revolutionised the way we shop, and savvy brands and retailers are embracing this change to not only survive but thrive.

The Rise of Informed Shoppers

One key trend is the continued rise of informed shoppers and buyers. Consumers today leverage the wealth of information available online to make informed decisions before ever stepping into a physical store. This often involves researching products and comparing features and prices across different retailers.

Showrooming vs Webrooming

This pre-shopping research can lead to a practice known as showrooming. In this practice, shoppers visit brick-and-mortar stores to see and interact with products firsthand. This is particularly common for higher-priced items or those where fit, feel, or functionality are important factors. However, after this in-store experience, they might choose to purchase the product online at a potentially lower price.

On the flip side, we have webrooming, where shoppers research products online but ultimately make their purchase in-store. These seemingly opposing behaviours highlight a crucial shift in shopper behaviour: the desire for a connected, enhanced shopping journey.

Leveraging Tribe Connect

The good news? This isn't a challenge; it's an opportunity. Here's how brands can leverage the value of Tribe Connect:

1. Data-Driven Retail: By partnering with Tribe Connect, you will have always-on connectivity in-store with our connectivity platform that will unlock a range of retail analytics. Utilise this data to understand shopper behaviour of your devices in retailers and operator stores. Analyse product engagement with your demo units, what interests your shoppers, and understand geolocation differences that can optimise a local, personalised marketing communication.

2. Omnichannel Marketing: Integrating your in-store data with your online data, you can develop a cohesive retail marketing strategy that integrates both touchpoints. Create consistent messaging and promotions across your channels, including your website, social media, email marketing, and product demo devices.

The Importance of Touch and Try

While showrooming might seem challenging for physical stores, it highlights a crucial aspect of the modern shopping journey: touch and try. Even with extensive online research, some products still benefit from physical interaction. Shoppers want to play with devices to experience and be excited by new technology. They want to feel the product in their hand, the size, the weight. It still is a tactile shopping experience.

The Non-Linear Shopping Experience

The key takeaway? The shopping experience is no longer linear. Physical stores are still an integral part of the connected shopping journey, providing value beyond just a place to make a purchase.

This can lead to increased customer satisfaction, loyalty, and, ultimately, sales. You don't want to miss out on being part of this journey with demo devices not being present, switched off, or struggling to connect to the in-store Wi-Fi.

Monitoring Your Demo Portfolio

Do you know the status of your product demo portfolio across the entire retail estate? If you don't, we can help. With real-time analytics and geolocation data, you can understand the status minute by minute. We can even tell you if your product demos are not out on the fixtures or are hidden on a shelf in the staff room.

In today's competitive landscape, can you afford to leave revenue on the table?

Unlock the power of connected retail with Tribe Connect. Contact us today to learn how our platform can revolutionise your shopper marketing strategy.