About us

From retail challenges
to retail clarity

At Tribe Connect, we believe the future of retail is data-driven. Our mission is to help consumer tech brands stay connected and navigate the complexities of retail execution with precision and clarity.

We empower brands to optimise every store visit, enhance each shopper interaction, and protect valuable assets, all within a seamless, integrated platform.

Our journey

Tribe Connect was born from the frustrations we faced working with top consumer tech brands. We saw demo devices going offline, gaps in compliance visibility, and no way to measure whether retail investments were truly paying off.

Determined to change this, in 2014, we created Tribe Telecommunications to give brands full visibility and control over retail execution. Initially, we focused on using eSIM connectivity to keep devices always online, but we soon realised we needed a full solution – one that combined connectivity, compliance, and actionable insights.

Enter Tribe Connect. Our platform grew to address growing industry challenges, adding IoT analytics, real-time compliance monitoring, and field force optimisation to help brands stay ahead of issues before they affect sales.

Today, Tribe Connect is trusted by global tech brands, managing millions of devices across 200+ countries and 800+ networks. Our mission remains the same: to give brands the clarity, confidence, and control they need to succeed in an increasingly complex retail environment.

Unlock the future of retail
intelligence with Tribe Connect.

What we do

At Tribe Connect, we’re committed to revolutionising retail. By analysing data and crafting dynamic strategies, we turn insights into immediate, impactful opportunities that drive success.

With a deep understanding of consumer behaviour and cutting-edge technology, we pave the way for unprecedented growth and sustainable success.

Always on demo devices

Real-time compliance monitoring

Retail analytics

Marketing insights

Geolocation and theft-prevention

Our vision

We want to become the leading provider of insights into the customer journey, helping brands understand exactly how every interaction impacts the shopper experience.

For us, success is about building lasting partnerships with the world’s most recognised brands, and giving them the clarity, control, and confidence they need to excel in their retail success.

Meet the team

We are a team of visionary founders with expertise in
connectivity, and success scaling global technology platforms.

Aaron Devitt
Founder & CEO

Aaron is an experienced founder with deep industry networks. He has previous experience with Strategic Partnerships at Google, National Accounts at Samsung, Telefonica 02, and Business Development at Orange.

Emma Lester-Devitt
Founder & COO

Emma has more than 10 years of experience growing Tribe Connect and delivering our tech stack. She has a plethora of experience in project and program management.